Search Engine Optimisation


Improving SEO

Search engine optimisation (SEO) is essential if you want to get your site ranked highly in major search engines such as Google and Bing. Are you happy with where your website is appearing in search engine results? If not, there a few things which you can do to improve your websites ranking. As a starting point check out the whether you have implemented the following 6 points.

1. Page Title

Straight after your web address (e.g. ) you will have a page title (e.g. ). You need to ensure your key words are placed within your title with the most important terms at the front. Try to limit the page title to no more that 69 characters. If it is too long then the search engine will truncate the title.

2. Content

This includes, for example, the titles used on the page, the text on the page and the descriptions used. Quality content is the number one factor which will improve your search engine rankings.

content-webThought also needs to be given to a keyword phrase for each page. Think about how the reader might search for that specific page (e.g. “engineering in Sheffield”) and then repeat that phrase several times throughout the page.

Try to also use some (but not too much!!) bold, italics, headings and sub-headings . However, do not sacrifice good writing for SEO; the best pages are written for your reader, not for the search engine.

It is also worth updating the content regularly. Regularly updated content is seen as one of the best indicators of a sites relevance, so try to keep your site fresh. Avoid republishing content from other sites since it can lead to copyright issues and it creates duplicate content which can ruin your site’s ranking in the search engines.

3. Performance

Does your site work properaly and is it fast? For example, are the images optimised for the web. Optimised web images mean your site will load more quickly, which is not only better for your visitors but also for SEO purposes. See the post “ Resizing Images for your Website “.

If you are using WordPress then make sure that you use plugins sparingly since they can slow down your site.

4. Authority

Do other sites refer to your website as a reference or cite the information from your site? Also, within your own site avoid low quality link sites in favour of sites which rank higher in seach engines.

5. Social Sharingsocial-media

Make use of social sharing buttons on your site such as Facebook, Twitter, Google+. This helps create connections with potential and current customers. You can also promote your blog content on these sites for even more web exposure.

6. Complete all Image Attributes

Pictures in your site make your pages look more attractive to visitors; unfortunately search engines do not know how to deal with them unless you fill in all the image details.  This includes the image title, caption, alternative text, and description. However, you also need to be sensible about it; do not use it as an opportunity to cram an extra few keywords onto the page as this will have a negative impact on you search engine ranking.

If you are using WordPress then a really good tool (i.e. plugin) which can really help with your search engine optimisation is Yoast.

Do you have any other tips for search engine optimisation? Leave a comment below and tell us what you have found effective.

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